The Risk and Reward of Marvel's Diversified Release Strategy in Phase 4

As Marvel continues to expand its cinematic universe (MCU) across multiple platforms, the question arises: is it risky for Marvel to have so many Disney releases in phase 4? While there is some inherent risk involved, the strategic planning and calculated approach of Marvel Studios President Kevin Feige suggest this strategy carries a significant reward.

Expanding Marvel's Release Slate

Marvel's journey from releasing 1-2 movies a year to currently producing three per year reflects a growing confidence in the brand. With audiences continuing to support the Marvel Studios label, the three movies a year might continue to expand. Feige has even hinted at the possibility of producing four films a year in the future.

Risks and Diversification

The frequent release of superhero films by a single studio can run the risk of saturating the market. However, by placing some of their original properties on Disney , Marvel is diversifying that risk. All the shows chosen by Marvel for Disney are from properties whose central arcs can either be considered complete or are relatively obscure characters that didn't fit well in film formats.

Experimentation and Streaming Services

Shows like Ms. Marvel, She-Hulk, and Moon Knight would have been too much of a gamble to introduce into theaters. Even shows like The Falcon and the Winter Soldier, Loki, and Hawkeye have concluded their arcs or are relaunching characters with well-established fan bases.

Future of the MCU

The focus on streaming services ensures that the movies will continue to stand on their own. As Disney evaluates the performance of its streaming service, the connection between shows and movies can be adapted accordingly. In the short term, movies will be the main connective tissue, but in the long term, streaming content can create a richer, more interconnected universe.

Conclusion: Pricing Risk for Success

While there is indeed a risk involved, the potential rewards far outweigh the dangers. If everything tanks, Marvel will still have its movie slate to rely on. With the recent acquisition of 20th Century Fox and the imminent release of reboots like Fantastic Four and X-Men, the future of Marvel Studios looks promising. The studio can afford to experiment and take risks, knowing that it has already reaped significant financial success.

Therefore, it seems that Marvel has little to lose except for a few billion dollars. And with Robert Downey Jr.'s retirement and the phenomenal box-office performance of Avengers: Endgame, the studio's finances secure enough to sustain this diversified strategy.